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Five Paul Eckert Steps

Five Steps For Sales Success in a Slow Economy

Five Paul Eckert Steps By Doug Dvorak

A slow economy is a difficult time for business and no salesperson welcomes it. As total business volume slumps, triggering apprehension of deeper recession and pessimism and uncertainty can prevail. However, it is an inevitable part of the economic cycle and businesses should learn to cope with it and salespeople should develop a strategy to survive and thrive. They should pursue only the best possible sales opportunities despite the hardships. Weak and inefficient salespeople are affected most in a slow economy and some even get wiped out, because all the negative news affects their attitude. Interestingly, many salespeople and businesses not only survive when the economy is slow, they also thrive. In addition to having quality products and services they follow some basic sales strategies to succeed in a difficult market which you too can follow:

1- Shift and Readjust Focus: The market composition changes when the economy is slow. Consumer demand and preferences change. Astuteness lies in studying and understanding the changes in the market and in consumer’s behavior. For example, a shoe manufacturer will notice that during a slump, consumers forego purchasing expensive designer shoes. But the sales of moderately priced shoes meant for the average consumer will purchase these brands unabated. The shoe manufacturer will be better off shifting focus to low end and moderately priced shoes rather than concentrating on high end – designer shoes. Similarly, financial and investment companies will find that the shares of certain industries still remain high despite an economic slow down. Industries related to food and other products that are basic to the needs of people will remain upbeat in a slump. Campbell’s Soup’s stock price has not depreciated significantly during this recession. The gaming industry has actually experienced growth during the current ongoing recession. Some computing companies haven’t yet been introduced to the current recession. IBM for example, has registered growth for the second successive quarter. Investors can shift their focus to these industries. Even some companies that have experienced a decline in the value of their stocks will be worth investing in if they show enough promise of bouncing back soon.

2- More Thrust on Sales: When the economy is running smoothly or booming many salespeople become mere order takers and are not delivering value to their clients. There is hardly any skill required to push sales as the brand name of the product and huge consumer demand automatically result in sales. But when the economy slows down, consumer demand dips for a large range of products. That’s when sharp sales skills should be used to keep sales figure up. The smart ones succeed in selling reasonably well despite the hard times. Organizations should reassess their sales strategies as well as the efficiency of their sales teams. There may be a need for weeding out non-performers from the sales team and rewarding the performers. Companies should have a well defined and effective sales process in place. All salespeople should adhere to the sales process and apply every ethical sales method that is known to them to get a sale. The possibility of online sales should be fully explored, as Forrester Research points out, that online consumers will spend $3000-4000 per year and their desire to spend is unlikely to be affected by recession.

3- Emphasis on Customer Service: In good economic times you may get away with poor customer service. But during tough economic times a single slighted customer could prove to be very costly. Customers expect prompt service and due attention, especially when they have come forward and chosen to buy your product. Organizations should remember that the transaction doesn’t end when they deliver the product and receive payments. It is just the beginning of a process that may require further rendering of service to the customer. A happy customer invariably becomes a repeat customer. A company can save money and effort by concentrating more on existing customers through impeccable customer service.

4- Slashing Prices: One of the weapons of fighting a recession is slashing prices of products and services as much as possible to stay competitive attract new buyers and gain market share, while still making profits. Microsoft has slashed its prices of the Xbox consoles to stay ahead in the booming gaming market. To compete with Nintendo and Sony and capture a sizeable chunk of the gaming market during the holiday season, the decision to cut prices seemed very logical for Microsoft.

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By Paul Eckert
July 27, 2009

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Selling Skills from Paul Eckert

Selling Skills For Today’s Economy!

Selling Skills from Paul Eckert By Bob Urichuck

In today’s economy sales professionals need to be equipped with the appropriate selling skills, following a proven selling system or sales process, in order to succeed and meet their sales targets.

They can no longer afford to carry on with traditional selling skills of doing dog and pony shows, feature and benefit dumps, or hit and run closes.

Today’s economy demands engaging selling skills, not telling selling skills. Engaging selling skills attract and engage prospects into personal and business conversations – Personal conversations to build rapport and trust; Business conversations to qualify opportunities to do business.

Engaging sales skills starts with a desire to create relationships. Keep in mind that people buy from people, people they like and they trust. Once trust is established, a relationship starts. That is the sales skill foundation to a sales transaction.

To build that rapport, or trust, requires conversational selling skills focused on the prospect, not on you, your company or your products. The selling skill required here is to show a genuine personal interest in the person in front of you. You do that by asking questions, questions that they would like to respond to and talk about.

So, what do people like to talk about?

People like to talk about themselves, their families, hobbies, job, etc. These are more personal conversations. The selling skills required here are asking questions, listening and using your body language to show interest.

Your job is to get them to open up and to keep talking. The more they talk, the more you listen, the more you learn and the more they like and trust you.

Mind you there are also other selling skill techniques to build rapport. One of the best rapport building sales skills comes from Nero Linguistic programming (NLP) where mirroring and matching body language, tonality and words enhances rapport building quickly and magically.

You will know when your rapport selling skill has been established, just by the way the prospect has opened up with you. When they get to the point where they can’t stop talking, you know you got the rapport selling skill that would allow you to move onto the next step in the selling system, or sales process.

With rapport, trust and relationship starting, you can then move from personal to business conversation, by simply interjecting another question – Bill, I really appreciate what you are sharing with me, but how much time have you set aside for our meeting?

With the answer to this sales skill question, a new sort of business conversation starts. Your time allocated is either confirmed or extended, either of which matter, as it is the next sales skill question that will make the difference.

“Bill, what is it that you would like to accomplish over the next X minutes?”

Most sales people only think of their objective, and not that of the customers. It is the customer’s objective that is most important, so let’s get it out of them first. Then we can add our’s into the scenario.

For example, they could reply with, “I would like to learn more about your company and it’s products or services.”

You can then reply with an inclusion of your objective. For example, “that’s great Bill, as I too would like to learn more about your company to determine if there is an opportunity for us to do business together or not. Is it ok if we ask each other questions?

Do you mind if I take some notes?

Getting permission to ask questions, and to take notes, is also an important selling skill. It shows interest, and makes the prospect feel important.

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By Paul Eckert
July 27, 2009

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Economy Turnaround from Paul Eckert

When Will the Economy Turnaround?

Economy Turnaround from Paul Eckert By Ki Gray

Is the worst still to come? That is the $789 billion dollar question. Or in the case of Treasury Secretary Timothy Geithner, the 2.5 trillion dollar question. Despite Congress getting ready to vote on the stimulus bill compromise, the Treasury Department getting back to work on the banking system and President Obama’s declarations that swift action will avert disaster, Americans seem short on hope and long on financial worries. Are bad economies like bad marriages–throwing money at them doesn’t necessarily solve the problem?

It is now largely believed that the recession began in the fall of 2007, although Central Texans didn’t begin to feel the financial squeeze until much later in 2008. In fact, Texas has even experienced job growth in the last year. But this doesn’t mean Austin is immune to the difficulties of a bad economy. The ripple effect felt across the country is making waves here with job cuts and budget tightening.

RealtyTrac announced this week that nationwide the number of foreclosures were down in January, falling 10 percent from December. However, the good news is often tempered with a dose of reality, as in this case the January foreclosure rate was actually 18 percent higher than a year ago. California, Florida, Arizona and Nevada are still leading the nation in foreclosure numbers, but states with previously stable housing markets like Oregon are racking up foreclosures, as well.

Will a stimulus package and a better bank bailout change things soon? The drop in foreclosures is an indication that government and big bank intervention can have a positive effect. According to the Associated Press, “Contributing to the monthly drop was a decision by government-controlled mortgage finance companies Fannie Mae and Freddie Mac to suspend foreclosure sales during the winter holidays. Plus, Florida Gov. Charlie Crist brokered a deal in which lenders in that state agreed to a 45-day halt to new foreclosure petitions.”

The issue at hand is how much government intervention will help and how long will it take to turn the economy around. The current economic climate is often compared to the Great Depression, which started in America in 1929, but was felt worldwide into the 1940s. It wasn’t until after World War II that the economy began to change drastically. Obviously, no one wants another World War to turn the economy around.

Is the worst over? Most analysts seem to think things may not get better until sometime in 2010. As Sheila Bair, the chairwoman of the FDIC, wrote in Fortune, “We need to return to the culture of thrift that my mother and her generation learned the hard way through years of hardship and deprivation.” Hopefully it won’t be too many more years of hardship. That is certainly what the Obama administration is hoping with the implementation of the stimulus package.

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By Paul Eckert
July 26, 2009

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Paul Eckert in a Really Bad Economy

How to Market in a Really Bad Economy

Paul Eckert in a Really Bad Economy By Louis Bernstein

Eight marketing ideas to help your small business during a bad economy.

Even if your company is doing well during a down economy, you need to make plans for customers who may start cutting back. They key is to shift your marketing from image-oriented marketing to direct response, measurable advertising.

If your business is already feeling the effects of a weakening economy here are some strategies you can use to market in a bad economy.

1. Place your focus on more direct forms of revenues versus “image advertising.” It’s time to show good, measurable results. Coupon redemption programs and the use of promo codes can be very effective. When the economy is down everyone is looking for bargains. With coupons and promo codes you also get to track what’s working and what isn’t.

2. Learn more about your customers needs. Surveys don’t have to cost anything. If you have an email list, you can build a quick survey to send out using Survey Monkey. It’s free and easy. You can also put the survey on your web site and offer something free for people to take the survey. Since you may not be able to advertise everything during a bad economy, it’s smart to know where to put your money.

3. Call in favors from your vendors. You need to get the biggest bang for your buck. I’m not suggesting hitting up your vendors for such large discounts that it places an undue strain on them. However, get what you can while keeping your relationship good and making sure they stay in business to serve you throughout the downturn.

4. Not all customers are created equal. See who has purchased the most from you and make sure you stay close to them. As your best customers, they should be entitled to any perks you can afford.

5. Stress ROI. All of your campaigns need to convey how your customer will profit from your product. And you need to be as certain as possible that your advertising campaign will pay for itself. When you start a business you obviously need to watch your pennies. However, don’t abandon this practice as you grow your business.

6. Test. Test. Test. Segment your list and try different subject lines, headlines and sub heads. Try different offers. The key is to find the one combination that hits the sweet spot and use that one. This point brings us back to the importance of measuring your results. With limited funds when starting a business you need to know which message gets you the best results.

7. Try to “convert” everyone that comes to your web site. By convert I mean capture their name, company, email, and phone number. Get this valuable marketing information by offering your visitors valuable content. Reports and videos are great things to use. Think about any content and information that would help your customer or prospect succeed – especially in a bad economy.

8. It’s time for family values. When hard times hit, people tend to go back to the nest. Try to position your product in warm, fun, family-oriented scenes. Even if your product doesn’t quite fit that image or is more business oriented, every product will affect someone. The image could even be a coming together of office workers around your product. “Paint the picture” how your product makes a warm, positive impact on someone or something.

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By Paul Eckert
July 25, 2009

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The Importance of Paul Eckert Marketing

The Importance of Marketing in a Downturn Economy

The Importance of Paul Eckert Marketing By: Kathy Klossner

Smart business owners continue to market in good times and bad. It seems logical to spend money on marketing in good times, but more importantly you need to spend on marketing in bad times as well. Companies that keep their names and logos in the public eye during a slow economy are more likely to be perceived as successful, enduring and solid. Strong marketing strategies will pay off in the future.

Marketing consist of market research, advertising and public relations. Experts suggest changing the marketing mix, but not the overall budget. For example, in down times a business may not know exactly who is buying and why. So market research is critical in a downturn economy.

Likewise, a business should find out what forms of advertising are producing sales and then increase the budget for those while reducing the others. Tracking and monitoring systems need to be in place to figure out which forms of advertising are giving your business the biggest return.

Even in downturns, folks are still paying attention to the news. Public relations can help to keep your business name out there. Or start to research your own ways in receiving free press. The Internet provides a vast opportunity to connect with your customers.

Tips on Marketing in a downturn economy:

1. Spend more money and time on your market research. Areas to pay attention to is opportunities in new markets. Consider the hot “Green” market.

2. Update your web site and offer discounts. People are shopping for deals and are looking for ways to stretch their dollars. Be sure to have a time limit on such discounts.

3. Start a frequent buyers program and give those members special deals in appreciation for their loyalty. This will also allow you to keep your business name in front of these customers.

4. Join Network groups on the Internet. Network groups offer the potential to open new doors to new markets and keep your business name out there with little to no costs.

5. Start or continue to be involved in community or charity work. This will give your business name more exposure and offer opportunities to receive some free press. People always want to do business with businesses that give back.

6. Holiday gift giving. When most businesses are cutting back on gift giving to customers, now is your chance to step-up with a unique corporate gift. Consider giving custom sandals with your business name or logo printed on the flip flops. It’s an inexpensive gift and very unique – and it’s the thought that counts.

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By Paul Eckert
July 24, 2009

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Current Paul Eckert Issues

Current Issues with the Global Economy

Current Paul Eckert Issues By: dane

Though the housing bubble deflated about two years ago, its true effects are only now beginning to emerge. In late 2006, when the economy first began to show signs of weakness in the housing market, most economists predicted that a recession was very unlikely, and that any downturn in real estate prices would be localized and mild. In reality, a global downturn is now a real threat, with the final price of the credit crunch projected to exceed $1 trillion dollars.

Not only have falling house prices in the US spread to other markets abroad, they have contributed to massive losses in other areas of lending such as credit cards, and the financial industry, which is now reeling from the US government bailout of Bear Stearns. What does this mean for emerging economies like China and India? In the short term, volatility seems to be the order of the day, with India’s fledgling exchanges rocked by jittery investors. Until financial centers and investors can regain confidence, market conditions will be exaggerated. Early trading also plays a psychological role for investors, as news developments impact Asia before Wall Street opens.

The US and the UK both face difficult home pricing corrections which will continue to hamper growth. Most homeowners expect, if not to make a profit, not to sell their houses at a loss, which is a difficult pill to swallow. And if they can’t sell their homes for what they think they’re worth, then waiting it out contributes to prices falling, thus exacerbating the problem.

While government intervention has been exceptionally forthcoming in efforts to preserve confidence in financial markets, less attention has been given to homeowners who are being foreclosed on over the next year, which is only so low because of robust growth in Asia.

Another prospect which looms over every government is the specter of inflation, which threatens to overtake the slumping economy as the number one priority for the Federal Reserve and other central banks, who have had to take extreme action to prevent further liquidity losses. The Fed has sold off over $100 billion in auctions and lowered interest rates five times in an attempt to lower mortgage interest rates, but confidence will remain shaky until the full extent of investment bank’s sub-prime exposure is realized.

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By Paul Eckert
July 23, 2009

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The Paul Eckert Role of Fear

The Role of Fear in This Faltering Economy

The Paul Eckert Role of Fear By: Danna Schneider

Our economy is definitely going through some “tough times”, as our President George Bush recently confirmed in a speech regarding the floundering economy of today.

A combination of factors have created a very volatile stock market, housing market, increasing inflation and cost of living, and a faltering job market, but one key component of a failing economy plays an intangible role in facilitating and perpetuating economic instability.

That component is human fear. We can’t help it, we’ve evolved with fear as one of our main emotions, and the media and our surroundings have only helped it along by declaring “the sky if falling” with it’s seemingly nonstop doomsday headlines.

Heck, you can’t read your email without seeing the headlines on the side declaring that we are headed for worse times before they get better, costs are skyrocketing, foreclosures are at an all time high, gas prices are astronomical, and basically that everything is working against us right now.

The sky looks very dim indeed if you tune in to the nightly news or happen to be bombarded with all this fearful journalism every day on the internet, which is an increasingly popular portal for getting the news. So, has the media played a part in our faltering economy, or is it really a combination of unfortunate factors, seemingly brought on by events beyond our control?

Well, most people feel the media is partly responsible for making things worse. Take the stock market for example. Fear is the stock market’s worst enemy. When consumer confidence in the economy is low and there are other headlines that are less than favorable in the financial, retail, and last but not least, housing sectors, the stock market suffers dramatic volatility.

In fact, one of the hardest hit in the subprime and credit fiasco, whom also was recently bailed out by the federal government and JP Morgan, another financial heavy, Bear Stearns, acknowledges that fear is it’s worst enemy. They insist that their financials are still intact, but rumors that were rampant about the company’s imminent collapse forced shares down to their lowest levels in almost eleven years.

Many financial institutions are experiencing nosedives in their stock prices, and have also slashed dividends to preserve working capital, a move that is said to create a domino effect in the banking industry where other banks follow suit. This only forces prices lower on stocks, and makes it harder for them, and consequently, the market, to recover.

Most financial analysts agree now that we are in a recession, but some are still reluctant to call that card, saying that a recession may still be averted, and that we are merely in an economic downturn. I for one, believe we are smack in the middle of a recession, and I believe that part of the reason for that is the fear that is being spread about the dire straits the US economy is in, and the sense of hopelessness conveyed by these doomsday headlines.

Fear perpetuates a sense of helplessness and “waiting it out”, as well as inspires investors to back their money out of stocks and other investments, and put them into cash accounts, which only puts us further into recession. For those that have iron stomachs, it’s actually a great time to be an investor, as there are some good, solid companies selling for well below their book values and their true worth right now.

That’s not to say there also aren’t a lot of stinkers too, but if you practice due diligence in researching their individual financials and balance sheets, you may be sitting pretty when this recession is over and the consumer confidence that is so key to a healthy economy has returned.

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By Paul Eckert
July 22, 2009

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How we can understand with Paul Eckert

How we can understand, what takes place in economy?

How we can understand with Paul Eckert By: Alex Sam

The economists use special economic datas to trace, to forecast and to analyse variations in economy in general and in its separate branches. From different economic datas published by state and other establishments, the economists are interested theme, which one mirror current or future state of economy. These reports are called as economic parameters, because they image state of economy. They can help to the manager to administer the company in changed conditions.

Where it is possible to receive economic datas? Except for specialized sources, you can find them and their analysis in business press, specially in the national daily business newspapers. In this publication we shall consider following key economic parameters:

* Level of economic growth vs. Price and inflation

* Interest rates vs. Unemployment

* Construction and sale of housing accommodation vs. Retail trade and sale of new automobiles

The largest parameter: a level of economic growth. This basic parameter mirrors percent (interest) of growth of all economy considered. Itself it is defined as out-to-out of economy. The given parameter consists of following summands: consumer spendings, investments, expenditures on public account and net export (export a minus import).

It is published monthly. But, unfortunately, it revise later. The difference between primal and final significances can reach one – two percents of interests for a parameter, the average significance constitutes which one approximately three percents of interests.

Consider deviations from this three-percentage level and find a trend. The trend is a most relevant element If there is a reduction of economic growth within several months or quarters, that, probably, the conditions of existence of many kinds of business become more difficult. During decrease of growth the buyers spend less, hence, companies do make the same. The companies do not wish to make and to accrue at themselves production, which one does not find sales, and reduce production. If you have noticed, that your business reduces revolutions, would be excellent idea to trace conduct of your buyers and schedules of sales, and, probably, you should reduce production, purchases of raw material and amount accepted on operation. Do not run into a panic, but be specially close during such slowing down.

If the economic growth is speeded up, the consumers begin to spend many money. The people feel confidently on the jobs and want to commit more purchases and to use the credit. At such times majority of firms attempt. To forge iron, while is hot , extracting advantages from the created conditions. As well as during slowing down of economic growth rate, you should supervise of conduct of your clients and trace sales. Escape excessive deploying of activity, engaging too plenties of the workers etc.

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By Paul Eckert
July 21, 2009

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Outsourcing from Paul Eckert

Outsourcing: Its Effects on the U.S. Economy and Leadership

Outsourcing from Paul Eckert by Stephen Harvey Jr.

Outsourcing or off sourcing is a new trend among companies that operate and facilitate operations out of the United States. These companies use outsourcing as a way to cut costs and use cheaper labor by subcontracting to foreign companies or setting up offices in foreign countries. This takes away much needed jobs from the American economy. The decision to outsource is often made in the interest of lowering firm costs, redirecting or conserving energy directed at the competencies of a particular business, or to make more efficient use of labor, capital, technology and resources.  . Business segments typically outsourced include information technology, human resources, facilities and real estate management, and accounting. Many companies also outsource customer support and call center functions like telemarketing, customer services, market research, manufacturing and engineering.

Outsourcing is not the only way that companies cut costs though. The other way that these companies shift jobs away is by becoming offshore companies. Offshore Outsourcing is when a company takes its business to another country and sets up operations outside its main office. The companies choose to move certain aspects of their business to developing countries where wages and labor are cheaper.  Many of these Outsourced and offshore jobs go to young people in those developing countries who look for placement in their country’s job sector. For Example, Dell Computers is based, owned and operated in the U.S but will choose to outsource jobs and create offshore jobs in its customer service and call center departments. This allows Dell to get more “bank for their buck” by eliminating the wage restrictions of the U.S and hiring cheaper labor.  This move cuts costs to the company while still addressing the needs of the consumer.

As the outsourcing and offshore job practices are becoming more common among these large corporations and conglomerates that reside in the United States, the United States economy is suffering and beginning to feel the effect behind the corporations’ cost cutting maneuvers. Instead of those same jobs being offered to the American public, they are quickly shifted to a developing country in need of a new job market. Places such as India and England are now benefiting from these corporations’ decisions to move elsewhere in search of cheaper labor.

On the other hand, it is a common rule of business to attempt to keep costs at a minimum and all the while to raise capital. It allows for the company to grow at a more rapid rate.   When companies keep labor costs down, they are able to use the additional resources in the operating budget.

Offshore jobs and outsourcing can also be detrimental to the economy that gets involved with such practices because the outsourcing can be in flux unless kept to a strict contract or agreement. Moreover, a company can decide to move to another developing country at any time and set up business and resources for even cheaper labor and training.

Off-shoring is not popular among the private sector because it takes jobs away from the American People.  While Americans fight to maintain and keep jobs, it is also up to the Government to make sure that these companies don’t take their business elsewhere in search of cheaper labor and lighter labor regulations. Many business people might dispute this but I believe that the government must regulate these companies in order for our economy to thrive. If the government doesn’t determine fair labor practices than companies would be able to set any standard they want for their employees.  It all revolves back into the economy which allows for more jobs to be created instead of being placed elsewhere.  It is the job of the Government to make sure the economy is steady for the livelihood of the country. If there is no governing board or regulations to oversee company’s business practices then there would be no success in the economy. Every company would possibly be monopolies and set standards way above and or below means. The companies that base operations out of off-shore locations do not worry about labor regulation or practices. This allows the companies to overlook the integrity and policies of the company in favor of profits. For Example, the Great Depression that plagued the United States during the latter part of the 1920’s and early 1930’s was brought along by the reckless judgment of companies and investors.  Companies were allowing money to be poured into stocks of companies and precious metals. Then, when companies pulled their interest in those stocks and precious metals the stock market crashed causing consumers and companies to lose vast amounts of money.   The government had to step in and make sure that this never happened to the American economy. The government setup regulatory institutions such as the Securities Exchange Commission (SEC act of 1934) to make sure the public interest were protected.

Is the outsourcing of jobs the cause to blame for our slow economy? You cannot say for sure but it has something to do with it. When there are fewer jobs for the American people, there is less money being spent on goods, services, and items that fuel the American economy.  These multinational corporations also impact the offshore locations where they set up operations. Companies such as Dell and Microsoft use off shoring and outsourcing to cut the costs but they pump money back into those countries allowing the countries’ people to spend the money they earn on the products and services the companies provide. Outsourcing and off-shoring can be a way of companies and corporations’ to expand their capital and revenue.  If done correctly, outsourcing can be a benefit.  However, Outsourcing especially to other countries can hurt the American economy and the American people.

This year is a pivotal year to the livelihood of a World Power and Economic Power, which is the United States. There has been a lull over the economy for the last eight years with the Nation’s overwhelming aptitude for taking on debts as result of funding downtrodden wars. The year 2008 marks a race for a new face in the oval office. With this being an election year, there are two candidates vying for the position: Barack Obama (democrat) and John McCain (republican). These two opponents are ready to tackle the nation’s economic problems head on, albeit in different ways. Obama feels that we should rebuild the nation from the ground up, meaning from infrastructure (highways, roads, airports etc.) to the oval office. Obama has already put his plans in motion by introducing the Patriot Employer Act of 2007 to provide a tax credit to companies that maintain or increase the number of full-time workers in America relative to those outside the US; maintain their corporate headquarters in America; pay decent wages; prepare workers for retirement; provide health insurance; and support employees who serve in the military.

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By Paul Eckert
July 19, 2009

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Paul Eckert 4 Gases

The 4 Most Powerful Greenhouse Gases

Paul Eckert 4 Gases By: Bea Scott
With global warming still in the fore and still a big issue, a lot of people are still uninformed properly about it! A lot of places are getting warm, forcing quite a number of people to head off to the beach or fan themselves endlessly. Many are still under the assumption that greenhouse gases, which contribute to making the planet warm, should really go. What they don’t know is that the primary purpose of those gases is to prevent heat from escaping into space, preventing the world from turning into one huge snowball! If they didn’t exist, we wouldn’t be able to live on this planet. This little article will tell you about the most powerful greenhouse gases in the world. Some may even surprise you.

1. Water vapor – Yes. Water. Right on top of the list. Water vapor contributes from 36% to 66% of the world’s greenhouse effect. It’s also the most abundant greenhouse gas! Concentrations of water vapor fluctuate throughout the world, and humans don’t affect it directly on a large scale. In addition, warm air caused by the greenhouse effect can carry more water vapor, amplifying the greenhouse effect further. However, humidity is constant. The net effect is overall positive, and also protects against the excess carbon dioxide.

2. Carbon Dioxide – Ah, the gas that many people blame for heating up the earth. It contributes 9% to 26% of the greenhouse effect depending on area. The world’s species and environmental cycles produce this gas naturally, up to twenty times that of what we contribute! Nature cycles the carbon dioxide through plants and weathering, but human production has sped it up more than nature can account for. Majority of man-made carbon dioxide comes from burning fossil fuels and deforestation.

3. Methane – This gas causes 4% to 9% of the greenhouse effect. Human methane production mostly comes from livestock. By itself, it is an effective greenhouse gas, but it can transforms to water and carbon dioxide in the atmosphere, which makes it quite effective in warming the earth! If that isn’t enough, it also turns into ozone, which is another greenhouse gas! This is why the amount of methane around is has been more or less constant, and it is why its effect is considered small since many who measure it do not include what it turns into.

4. Ozone – This gas we all know and love as protector against the sun rays is also a greenhouse gas. It causes only 3% to 7% of the greenhouse effect. Ozone causes irritation to the respiratory system at ground level, but is normally very light at that level, choosing instead to concentrate higher up. However, the concentration of ozone at ground level is increasing, because of pollution! This is especially concentrated in populated areas. It decays quickly to normal oxygen.

Now that you know a little bit more about these gases, the question remains. What can we do? What we can, of course. How about you? What do you know about greenhouse gases?

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By Paul Eckert
July 17, 2009

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